ROI Calculator

What is the pipeline worth to your team?

Move the sliders to match your operation. The math is live, the assumptions are on the page, and the biggest number isn't even in the calculator.

Your content & SEO team today
2
2
8
500

Team cost modeled at $10,000/month per onsite and $3,000/month per offshore member, fully loaded. We assume your team spends ~60% of its time on mechanical content & SEO ops — research, briefs, drafts, optimization passes, reporting — and the pipeline takes over ~70% of that work. Modulyn is estimated at ~$250/member plus ~$50 per 100 managed keywords per month; your actual plan may be lower.

Same team, with the pipeline
269h
Hours returned to your team / month
$10,920
Value of that reclaimed time / month
$1,250
Estimated Modulyn cost / month
27 pieces/mo
Content capacity, same team
Value of time returned per year
$116,040
Return
9x

Nobody gets replaced — your team gets its month back for strategy, creative, and the work that actually needs a human. The traffic and AI-answer citations come on top.

The number the calculator can't show

The cost of being invisible in AI answers

A growing share of searches now end without a click — the answer appears in an AI Overview or a chat response, composed from a handful of cited sources. If your content isn't one of those sources, you don't lose a ranking. You lose the conversation entirely.

  • Time saved is the floor of the ROI — visibility is the ceiling
  • Cited pages earn compounding brand presence inside AI answers
  • Every page ships citation-ready: direct answers, sourced facts, schema
  • Your competitors' pages are being cited today. Or yours are.
Where the buyer journey starts now
“What's the best tool for …?”
Asked in ChatGPT3 sources cited
“X vs Y — which should we pick?”
Asked in Perplexity4 sources cited
“How much does … cost?”
Google AI Overview2 sources cited
The only question that matters: are you one of the citations?
Ways to add capacity

When the team needs more output

The usual answer is more headcount or an agency. The better answer is giving the team you already trust more leverage.

Hire another marketer
$3,000–$10,000 / mo

One more person covering research, writing, and publishing — onsite or offshore, ramp time included.

More hands, same manual pipeline.
Agency retainer
$3,000–$10,000 / mo

External team producing on a schedule, with revision cycles and monthly scope caps.

Your knowledge base and strategy live outside your company.
DIY tool stack
$300–$800 / mo + hours

Keyword tool, SERP tool, AI writer, editor, scheduler — connected by spreadsheets and your team's evenings.

Every handoff between tools loses the strategy.
Modulyn + your team
A fraction of one hire

The full pipeline working alongside the people you already have: strategy from live SERPs, GEO-optimized writing grounded in your site, quality gates, publishing with schema.

Your team keeps the judgment. The agents take the grunt work.

The cheapest way to verify the math

Watch one pipeline run on your own website — your pages, your keywords, a finished article. Then compare it to what that piece costs you today.

See pricing