How it works

Seven agents. One campaign. Start to finish.

Follow one market opportunity as it moves through each agent — from the Research Agent finding the signal to the Publisher Agent shipping the final campaign across channels.

Meet the agents
Research Agent
= Marketing Analyst
Strategy Agent
= Head of Content
Writer Agent
= Senior Content Writer
Editor Agent
= Senior Editor
Design Agent
= Graphic Designer
Campaign Agent
= Campaign Manager
Publisher Agent
= Distribution Manager
Each agent does its job, then hands off to the next.
01
Research Agent
// the Research Agent scans the market

See the opportunity before the team starts creating.

The Research Agent analyzes keyword demand, competitor coverage, SERP positioning, trend data, and search intent — delivering a scored signal board so the team knows where real opportunities are.

This replaces hours of SEO tool exports and spreadsheet prioritization. The Research Agent hands its findings directly to the Strategy Agent.

Research Agent — Signal Board
AI content workflow
Create flagship page
Opportunity
92
Content planning workflow
Support article
Opportunity
86
Campaign planning software
Campaign asset cluster
Opportunity
81
Marketing ops spreadsheets
ROI angle
Opportunity
76
02
Strategy Agent
// the Strategy Agent builds the plan

Turn scattered signals into a structured content roadmap.

The Strategy Agent clusters related opportunities into topic groups, maps them to page types and funnel roles, and produces prioritized execution plans with search promise, differentiation, and CTA strategy.

This is where strategy becomes a real plan — what to create, what to optimize, what to skip. The Strategy Agent's output becomes the handoff to the Writer Agent.

Strategy Agent — Page Planning
Cluster
Workflow platform
Team operations
Publishing flow
Page plan
Flagship page
ROI support page
Campaign asset set
Decision
Create new
Optimize existing
Sequence in rollout
03
Strategy Agent
// the Strategy Agent shapes the execution plan

Create an execution plan that gives production a point of view.

Convert page plans into execution plans with search promise, keyword direction, differentiation, internal linking guidance, CTA strategy, and success criteria.

That plan becomes the contract between planning and creation — so the Writer Agent enters production with real direction instead of vague requirements.

Strategy Agent execution plan
04
Writer Agent
// the Writer Agent builds the source asset

Build the source asset with real control.

The Writer Agent generates the flagship page or campaign anchor as structured, editable content blocks — with web research, image generation, and section-level regeneration.

The team shapes the source asset block by block instead of accepting a single draft. Once approved, the Writer Agent hands off to the Editor Agent.

AI Content Workflow for Marketing TeamsPending
Draftv30Save
AuthorSettingsRepurposeKBAssessmentsPublish
Campaign outline
Search Promise and Flagship Narrative
PreviewRegenerate
05
Editor Agent
// the Editor Agent reviews before scale

Review before the team turns one asset into many.

The Editor Agent runs three specialist passes — Critic (structure, flow, clarity), Validation (completeness, consistency), and Persona (buyer/operator fit) — producing structured issues with precise locations and bounded fix plans.

The goal is not just more content. The goal is stronger source content that is actually worth scaling. After fixes, the Editor Agent revalidates before handing off to the Campaign Agent.

Quality Review
Pending
CRITIC3 items
Critic Check
FIXEDWeak opening hook
FIXEDTransition gap between sections
VALIDATION2 items
Validate
PASSCompleteness check
PERSONA5 items
Persona Check
STUDENT perspective
MEDIUMFIXED
Cognitive overload
Too text-heavy for target age group
FixIgnore
06
Campaign Agent
// the Campaign Agent plans the rollout

Plan the rollout before anything gets shipped.

The Campaign Agent takes the approved source and places outputs on the campaign calendar — sequencing work by day and channel so the team sees timing before execution starts.

This keeps cadence, dependencies, and channel pacing visible instead of scattering rollout decisions across spreadsheets and planning docs.

Campaign Agent — Rollout Calendar
Tue
Publish flagship page
WordPress live
Wed
LinkedIn sequence
X thread set
Thu
Email send
Meta follow-up asset
07
Publisher Agent
// the Publisher Agent ships to connected channels

Publish without breaking the workflow.

The Publisher Agent pushes approved assets through connected CMS platforms and social channels — WordPress, Webflow, LinkedIn, X, Meta — so the path from source content to live execution stays inside one system.

Fewer handoffs, less tab-switching, and a clearer line from approved source to shipped campaign.

Connected destinations
Keep publishing and rollout tied to the same campaign workflow.
W
WordPress
Connected CMS
Ready
Webflow
Publish workflow
Ready
in
LinkedIn
Scheduled social
Ready
𝕏
X
Thread rollout
Ready
Meta
Channel destination
Ready
🗓
Campaign Calendar
Rollout timing
Ready
08
Campaign Agent
// the Campaign Agent expands into a full campaign system

One approved source becomes 30+ channel-ready assets.

The Campaign Agent turns strong approved source content into downstream campaign assets — blog support, email sequences, social threads, landing CTAs, and more — all aligned with the original strategy.

One source becomes a coordinated campaign system instead of a one-off asset. Preview, regenerate, and control which derivatives ship.

Campaign
Agent
Flagship page
LinkedIn
X thread
Email
Landing CTA
Support article
Sales asset
Retargeting copy
// why this is different

Not one AI doing everything. A team of specialists with structured handoffs.

Specialized agents, not a generalist
Each agent is optimized for its stage — the Research Agent uses real SEO APIs, the Editor Agent runs three review passes, the Publisher Agent connects to real CMS platforms.
Structured handoffs, not copy-paste
Every agent produces structured output that feeds the next agent's input. No context loss, no manual translation between tools.
Human control at every checkpoint
The team stays in the loop at each handoff — reviewing strategy, approving content, adjusting the calendar, choosing what to publish.

See the full agent pipeline from signal to shipped campaign.

Book a demo to see how six specialized agents — Research, Strategy, Writer, Editor, Campaign, and Publisher — work in sequence to run your campaign pipeline.

Meet the agents